Tag Archives: marketing

Episode 7: Marketing a Startup



Join host Megan Powers as she welcomes her event industry professional guests:

Scott Vitale – Founder and CEO of Spigot Labs

Spigot Labs’ product uses RFID to streamline how you attend, organize, and engage at job fairs, conferences, and food & wine festivals. This technology allows you to take immediate action on the leads you collect in the platforms you’re already using.

Rachel Stephan – Chief snoballer at snöball Event Influencer Marketing

snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.

Megan talks with her guests about their startup origin stories, marketing a startup, and more in this 30-minute MUST listen episode!


Episode 5: Marketers on Event Marketing



Join host Megan Powers and her Event Marketing professional guests:

Nick Borelli – President, Borelli Strategies. Nick is an event marketing consultant, providing eventprofs with strategies to market their events more successfully.

Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. Little Bird Told Media’s tagline is “Where Online Meets Offline.”

All discuss some best practices about event marketing, the current state of event marketing, some of the different conference examples, and more.


Episode 3: The LinkedIn Conversation



The third episode is our first of the mid-month 30-minute shows planned. This one is recorded on Facebook LIVE on the ‘Powers of Marketing’ page. Join crew members Megan Powers and Jen Cole as they talk about LinkedIn — video, and “Active Status on LinkedIn Messaging.”  Has LinkedIn gotten better or worse? Do the new features make it more appealing? They talk about the overall changes, and the value LinkedIn has now and historically.