Tag Archives: events

Episode 7: Marketing a Startup



Join host Megan Powers as she welcomes her event industry professional guests:

Scott Vitale – Founder and CEO of Spigot Labs

Spigot Labs’ product uses RFID to streamline how you attend, organize, and engage at job fairs, conferences, and food & wine festivals. This technology allows you to take immediate action on the leads you collect in the platforms you’re already using.

Rachel Stephan – Chief snoballer at snöball Event Influencer Marketing

snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.

Megan talks with her guests about their startup origin stories, marketing a startup, and more in this 30-minute MUST listen episode!


Episode 6: Marketing a Unique Event



Join host Megan Powers, Elizabeth Glau and Jen Cole as they welcome their guests:

Liz Lathan – Program Director, IBM Analytics & Hybrid Cloud Marketing Events, and a founding partner of Haute Dokimazo – a new kind of event conference.

Nicole Osibodu – Co-Founder of Haute Dokimazo and Owner/CEO, Pink Pineapple Event Design.

The Making a Marketer crew talk about this unique event Haute Dokimazo – an “un-conference” – with Liz and Nicole. They’ll explain what an “un-conference” is, and talk through how you actually market an event without a pre-set agenda. While events are marketing tools in and of themselves, having the opportunity to explore ideas and truly talk with other attendees is the best part.

Make sure you listen to two great pros in the industry, along with the crew (also comprised of events marketing professionals)!


Episode 5: Marketers on Event Marketing



Join host Megan Powers and her Event Marketing professional guests:

Nick Borelli – President, Borelli Strategies. Nick is an event marketing consultant, providing eventprofs with strategies to market their events more successfully.

Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. Little Bird Told Media’s tagline is “Where Online Meets Offline.”

All discuss some best practices about event marketing, the current state of event marketing, some of the different conference examples, and more.